Kanye hype has reached such a fever-pitch that he doesn’t even need to actually wear an item for it to become an instant sell-out.
Over the past few months he’s been spotted wearing a distinctive oversized sweater in a range of muted colours – khaki, beige, grey. The sweater is a creation of esteemed designer Haider Ackermann, who is known to pay meticulous attention to the fit and drape of his fabrics – judging by Yeezy Season 1, this ethos played more than a small part in inspiring Kanye’s own line of clothing.
H&M has done a stellar job of taking the original design and reproducing it for a wider market at a vastly-reduced price point. It’s big, it’s got the ribbed cuffs and hem, and for the price, it’s a virtually unbeatable way to channel your inner Yeezy.