Nike MAG: Back to the Future

Will The Nike Air MAG Release Today?

Today is Back to the Future Day, the day Marty McFly arrived in when he cranked up his Delorean and travelled through time and space. Exciting news for fans of the film, but perhaps an even more exciting day for sneakerheads, who are waiting with baited breath to see if Nike releases the MAG, the shoe created especially for the film.

_71Q9446_aaThe shoe last released in 2011, with only 1,510 pairs made available for purchase, with all proceeds going to benefit the Michael J. Fox Foundation.

Various hints have been dropped by Nike executives over the past few months regarding a reissue of the MAG, with original designer Tinker Hatfield even confirming that we will see power laces appear on a shoe in 2015. It would make sense for the laces to feature on the MAG, after all, the sneakers in the film sported self-tying power laces, but it’s still unclear if this tech will appear on a different model instead.

Tiffany Beers, who worked on the 2011 release, was interviewed by SoleCollector, and she gives a fascinating insight into how the shoe came about. It’s an incredible insight into the lengths she and Tinker Hatfield went to create a shoe that was as close to the original as possible.

The original wasn’t exactly ideal for everyday wear, so we had to trim some places. We were splitting hairs of one-quarter of millimeters. If the original measured at 4.25 millimeters, and we were at 4, we’d try to get it there. We weren’t able to be 100 percent precise, but we are only off by a quarter of a half millimeter in most areas.

One thing is for sure, if the MAG is going to see the light of day again, there’s no better time than today.


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