Nike Air Jordan 1 ‘Bred’ Returns This September

The Jordan 1 ‘Bred’ is a sneaker that has a cult following unlike any other.

It achieved notoriety in the 1980s when it was said to have been ‘banned’ by the NBA (who fined Michael Jordan $5,000 each time he wore the sneaker, as it deviated from the Association-approved ‘uniformity of uniform rule’ which states that ‘a player must wear shoes that not only matched their uniforms, but matched the shoes worn by their teammates.” Nike allegedly footed the bill each time the fine was issued.) The story has become a thing of legend, and is still one of the most-enduring sneaker stories told today. Nike even released the ‘Jordan 1 ‘Banned” in 2011, which featured an embossed ‘X’ on the heel panel to pay homage to the story. Continue reading →